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Making WordPress fast for Bangladeshi visitors

Most speed advice assumes a US audience on fibre. Here is what actually moves the needle on a 4G connection in Dhaka.

14/09/20261 min readwordpressperformancelscache

Start with the server, not the plugin

No caching plugin can fix 400ms of network latency. If your audience is in Bangladesh, hosting in Dhaka removes more milliseconds than every optimisation plugin combined.

Use LSCache, not a PHP cache plugin

If your host runs LiteSpeed, install LiteSpeed Cache and delete W3 Total Cache or WP Super Cache. LSCache operates at the server level, so a cached page never touches PHP at all.

Compress images properly

Bengali e-commerce sites routinely ship 2 MB product photos. Convert to WebP and cap the longest edge at 1600px. This alone often halves page weight.

Load Bengali fonts locally

Google Fonts adds a third-party DNS lookup and TLS handshake. Self-host your Bengali font (Noto Sans Bengali, Hind Siliguri) and use font-display: swap.

Measure on a real phone, on real mobile data

Lighthouse on your office wifi lies. Test on a mid-range Android over 4G in the evening, when the network is congested — that is your actual customer.

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